Amy Rodgers
Director Of Marketing
Amy Rodgers didn’t follow a straight path into marketing. It was more of a winding road. Through tech startups, global CPG companies, digital media, and agency life. What connected each stop was a love for storytelling and a curiosity about how things work. Agency work gave her a crash course in every corner of digital marketing, but it also clarified something important: she wanted to go deep on one brand, not surface-level on many. That realization led her to KMM Group.
At KMM, Amy translates precision engineering and technical problem-solving into brand clarity and connection. Surrounded by subject matter experts who build parts that save lives, fly planes, and launch into space, she sees her role as making their work understandable and inspiring to the right audience.
Amy defines effective marketing in manufacturing as earned attention. Her goal is to make sure the right people have already heard of KMM by the time the sales team starts the conversation. It’s a long game built on trust and authenticity.
Her advice to marketers breaking into MedTech or manufacturing? Stay curious. You don’t need to be a technical expert. You need to respect the ones who are. Listen well, and the stories will practically write themselves.
Outside of work, Amy finds joy in growing things. Plants in her office, herbs, and veggies in the yard. She’s also a reader, a gamer, and an American pop culture enthusiast with an aging terrier always close by.
